{
  "schema_version": "core-reviewed-term-ai-handoff-v2",
  "version": "core-reviewed-term-ai-handoff-v2",
  "compat": {
    "backward_compatible_schema_versions": [
      "core-reviewed-term-ai-handoff-v1"
    ],
    "v1_fields_preserved": true
  },
  "contract_status": "preview",
  "distribution": "per_term_read_only_ai_handoff",
  "no_write_operations": true,
  "content_tier": "gold_fallback",
  "canonical": {
    "url": "https://core.yogoq.com/en-US/core/churn-rate",
    "slug": "churn-rate",
    "locale": "en-US"
  },
  "summary": {
    "schema_version": "core-reviewed-term-summary-v1",
    "term_id": "2c8dbafb-92e7-592e-816b-884d6cc6a6a3",
    "canonical_slug": "churn-rate",
    "canonical_url": "https://core.yogoq.com/en-US/core/churn-rate",
    "locale": "en-US",
    "display_name": "Churn Rate",
    "english_name": null,
    "abbreviation": null,
    "short_definition": "Churn rate shows how much customer or revenue base is lost during a period.",
    "content_tier": "gold_fallback",
    "quality": "reviewed",
    "publication_status": "published_reviewed",
    "version": "core-reviewed-term-summary-v1",
    "last_reviewed_at": "2026-06-27",
    "sources_count": 1,
    "limitations_key": "core-trust-policy-v1-2026-06-22"
  },
  "aliases": [
    {
      "text": "Churn Rate",
      "type": "display_name",
      "locale": "en-US"
    },
    {
      "text": "Churn Rate",
      "type": "localized_title",
      "locale": "ja-JP"
    },
    {
      "text": "Churn Rate",
      "type": "english_name",
      "locale": "en-US"
    }
  ],
  "content": {
    "definition": {
      "key": "definition",
      "title": "一言でいうと",
      "text": "Churn rate shows how much customer or revenue base is lost during a period.",
      "items": []
    },
    "formula": {
      "key": "formula",
      "title": "計算方法",
      "text": null,
      "items": [
        "Basic formula | Churn Rate = customers churned during period / starting customers | Measures customer loss"
      ]
    },
    "boundary": {
      "key": "boundary",
      "title": "含めるもの / 含めないもの",
      "text": null,
      "items": [
        "Include | Cancellations, expirations, failed renewals, period losses | They show base leakage",
        "Exclude | New customers, ambiguously inactive accounts | They distort churn"
      ]
    },
    "usage": [
      {
        "key": "meaning",
        "title": "意味",
        "text": "Churn rate should separate logo churn from revenue churn. It is a key input for growth, NRR, and LTV.",
        "items": []
      },
      {
        "key": "usage",
        "title": "役立つ場面",
        "text": null,
        "items": [
          "Use it to see whether acquisition is masking leakage in the customer base."
        ]
      },
      {
        "key": "usage",
        "title": "使い方のポイント",
        "text": null,
        "items": [
          "Track logo churn, revenue churn, and cohort churn separately."
        ]
      },
      {
        "key": "drivers",
        "title": "変動要因 / ドライバー",
        "text": null,
        "items": [
          "Onboarding / adoption | Weak early value raises churn",
          "Pricing, expectations, fit | Poor-fit customers churn more easily"
        ]
      }
    ],
    "misunderstandings": [
      {
        "key": "misunderstandings",
        "title": "判断するときの注意点",
        "text": null,
        "items": [
          "Mixing monthly and annual churn misstates LTV and growth."
        ]
      },
      {
        "key": "misunderstandings",
        "title": "よくある誤解 / 落とし穴",
        "text": null,
        "items": [
          "Mixing logo and revenue churn hides the cause."
        ]
      }
    ],
    "examples": [
      {
        "key": "examples",
        "title": "最小例",
        "text": "Example: if 5 of 100 starting customers churn, customer churn for the period is 5%.",
        "items": []
      }
    ],
    "comparisons": [
      {
        "key": "comparisons",
        "title": "似ている言葉との違い",
        "text": null,
        "items": [
          "NRR | Existing revenue retention including expansion | Churn rate focuses on loss"
        ]
      }
    ],
    "faq": [
      {
        "question": "Is lower churn always better?",
        "answer": "Usually, but low churn without expansion may still limit NRR and growth."
      }
    ]
  },
  "source_refs": [
    "concept:churn-rate:en-US",
    "core-gold-fallback:churn-rate"
  ],
  "sources": {
    "source_refs": [
      "concept:churn-rate:en-US",
      "core-gold-fallback:churn-rate"
    ],
    "visible_sources": [
      {
        "label": "YogoQ Core business foundation editorial baseline",
        "url": null,
        "kind": "editorial"
      }
    ]
  },
  "related_terms": [
    {
      "topic_id": "b4a7c840-2297-5d81-9a9c-3b81074f9cdf",
      "canonical_slug": "net-revenue-retention",
      "canonical_url": "https://core.yogoq.com/en-US/core/net-revenue-retention",
      "title": "Net Revenue Retention",
      "relation_type": "confusable_with"
    },
    {
      "topic_id": "9e867e20-5ebc-5296-acb0-ce1e4cbdc745",
      "canonical_slug": "customer-lifetime-value",
      "canonical_url": "https://core.yogoq.com/en-US/core/customer-lifetime-value",
      "title": "Customer Lifetime Value",
      "relation_type": "used_together"
    },
    {
      "topic_id": "6d4de861-9b4a-58dd-bd03-86aa4f5b3c4a",
      "canonical_slug": "monthly-recurring-revenue",
      "canonical_url": "https://core.yogoq.com/en-US/core/monthly-recurring-revenue",
      "title": "Monthly Recurring Revenue",
      "relation_type": "used_together"
    }
  ],
  "relations": [
    {
      "term_id": "b4a7c840-2297-5d81-9a9c-3b81074f9cdf",
      "canonical_slug": "net-revenue-retention",
      "canonical_url": "https://core.yogoq.com/en-US/core/net-revenue-retention",
      "display_name": "Net Revenue Retention",
      "relation_type": "compare",
      "source_relation_type": "confusable_with"
    },
    {
      "term_id": "9e867e20-5ebc-5296-acb0-ce1e4cbdc745",
      "canonical_slug": "customer-lifetime-value",
      "canonical_url": "https://core.yogoq.com/en-US/core/customer-lifetime-value",
      "display_name": "Customer Lifetime Value",
      "relation_type": "related",
      "source_relation_type": "used_together"
    },
    {
      "term_id": "6d4de861-9b4a-58dd-bd03-86aa4f5b3c4a",
      "canonical_slug": "monthly-recurring-revenue",
      "canonical_url": "https://core.yogoq.com/en-US/core/monthly-recurring-revenue",
      "display_name": "Monthly Recurring Revenue",
      "relation_type": "related",
      "source_relation_type": "used_together"
    }
  ],
  "chunk_ids": [
    "core:chunk:churn-rate:en-US:definition:38177f6fee5679cf",
    "core:chunk:churn-rate:en-US:formula:de1881d9ccb7231f",
    "core:chunk:churn-rate:en-US:boundary:7aecada408ffca1d",
    "core:chunk:churn-rate:en-US:meaning:1c3de29beac273d2",
    "core:chunk:churn-rate:en-US:usage:62057511e126cf78",
    "core:chunk:churn-rate:en-US:usage:6cc61a1637608e7b",
    "core:chunk:churn-rate:en-US:drivers:9c183c441d115746",
    "core:chunk:churn-rate:en-US:misunderstandings:5008ef045c579161",
    "core:chunk:churn-rate:en-US:misunderstandings:bbc4b4cd3d9a3c75",
    "core:chunk:churn-rate:en-US:examples:32d05c048e872e38",
    "core:chunk:churn-rate:en-US:comparisons:13fea32c1f9fca6c",
    "core:chunk:churn-rate:en-US:faq:726c48bb583eca67"
  ],
  "chunks": [
    {
      "chunk_id": "core:chunk:churn-rate:en-US:definition:38177f6fee5679cf",
      "section_key": "definition",
      "heading": "一言でいうと",
      "text": "Churn rate shows how much customer or revenue base is lost during a period.",
      "source_refs": [
        "concept:churn-rate:en-US",
        "core-gold-fallback:churn-rate"
      ],
      "content_hash": "38177f6fee5679cf7ddfaa10176f2a9b3dc9b7ad3f9313614b515bfb3c77ccdc"
    },
    {
      "chunk_id": "core:chunk:churn-rate:en-US:formula:de1881d9ccb7231f",
      "section_key": "formula",
      "heading": "計算方法",
      "text": "Basic formula | Churn Rate = customers churned during period / starting customers | Measures customer loss",
      "source_refs": [
        "concept:churn-rate:en-US",
        "core-gold-fallback:churn-rate"
      ],
      "content_hash": "de1881d9ccb7231f79d9b4aa03bc608f0cc70d0116b6f081dfc961d22dcd1441"
    },
    {
      "chunk_id": "core:chunk:churn-rate:en-US:boundary:7aecada408ffca1d",
      "section_key": "boundary",
      "heading": "含めるもの / 含めないもの",
      "text": "Include | Cancellations, expirations, failed renewals, period losses | They show base leakage Exclude | New customers, ambiguously inactive accounts | They distort churn",
      "source_refs": [
        "concept:churn-rate:en-US",
        "core-gold-fallback:churn-rate"
      ],
      "content_hash": "7aecada408ffca1dfcb4350b169dbcfbc1984912b1be4d792a4bc7aa4c6d769f"
    },
    {
      "chunk_id": "core:chunk:churn-rate:en-US:meaning:1c3de29beac273d2",
      "section_key": "meaning",
      "heading": "意味",
      "text": "Churn rate should separate logo churn from revenue churn. It is a key input for growth, NRR, and LTV.",
      "source_refs": [
        "concept:churn-rate:en-US",
        "core-gold-fallback:churn-rate"
      ],
      "content_hash": "1c3de29beac273d22f0096315be6ebf78a464b6f187aa099ef40769e387ba48a"
    },
    {
      "chunk_id": "core:chunk:churn-rate:en-US:usage:62057511e126cf78",
      "section_key": "usage",
      "heading": "役立つ場面",
      "text": "Use it to see whether acquisition is masking leakage in the customer base.",
      "source_refs": [
        "concept:churn-rate:en-US",
        "core-gold-fallback:churn-rate"
      ],
      "content_hash": "62057511e126cf788df32840ba2c25c86785042064fa0d78c08377a8f4df2885"
    },
    {
      "chunk_id": "core:chunk:churn-rate:en-US:usage:6cc61a1637608e7b",
      "section_key": "usage",
      "heading": "使い方のポイント",
      "text": "Track logo churn, revenue churn, and cohort churn separately.",
      "source_refs": [
        "concept:churn-rate:en-US",
        "core-gold-fallback:churn-rate"
      ],
      "content_hash": "6cc61a1637608e7bbe76fc6ebd6e32c49514b97ab423d78d6a8225efa4e11105"
    },
    {
      "chunk_id": "core:chunk:churn-rate:en-US:drivers:9c183c441d115746",
      "section_key": "drivers",
      "heading": "変動要因 / ドライバー",
      "text": "Onboarding / adoption | Weak early value raises churn Pricing, expectations, fit | Poor-fit customers churn more easily",
      "source_refs": [
        "concept:churn-rate:en-US",
        "core-gold-fallback:churn-rate"
      ],
      "content_hash": "9c183c441d115746b10f9958931d70f26c66ed7e92e48159d20f226ccd5eb202"
    },
    {
      "chunk_id": "core:chunk:churn-rate:en-US:misunderstandings:5008ef045c579161",
      "section_key": "misunderstandings",
      "heading": "判断するときの注意点",
      "text": "Mixing monthly and annual churn misstates LTV and growth.",
      "source_refs": [
        "concept:churn-rate:en-US",
        "core-gold-fallback:churn-rate"
      ],
      "content_hash": "5008ef045c579161e167e171734983e0633784c72728e741803eae78ddfaa81f"
    },
    {
      "chunk_id": "core:chunk:churn-rate:en-US:misunderstandings:bbc4b4cd3d9a3c75",
      "section_key": "misunderstandings",
      "heading": "よくある誤解 / 落とし穴",
      "text": "Mixing logo and revenue churn hides the cause.",
      "source_refs": [
        "concept:churn-rate:en-US",
        "core-gold-fallback:churn-rate"
      ],
      "content_hash": "bbc4b4cd3d9a3c75f6407c205e1cec9935cd99e8a6eba3370897002575f9a78c"
    },
    {
      "chunk_id": "core:chunk:churn-rate:en-US:examples:32d05c048e872e38",
      "section_key": "examples",
      "heading": "最小例",
      "text": "Example: if 5 of 100 starting customers churn, customer churn for the period is 5%.",
      "source_refs": [
        "concept:churn-rate:en-US",
        "core-gold-fallback:churn-rate"
      ],
      "content_hash": "32d05c048e872e380ea5014d35f8b1d8b9e89a7f7cc9f9be6c02c2efabaf26c1"
    },
    {
      "chunk_id": "core:chunk:churn-rate:en-US:comparisons:13fea32c1f9fca6c",
      "section_key": "comparisons",
      "heading": "似ている言葉との違い",
      "text": "NRR | Existing revenue retention including expansion | Churn rate focuses on loss",
      "source_refs": [
        "concept:churn-rate:en-US",
        "core-gold-fallback:churn-rate"
      ],
      "content_hash": "13fea32c1f9fca6c6cc9af026a097eb5839087900f81201f4d3dfb39e692d49b"
    },
    {
      "chunk_id": "core:chunk:churn-rate:en-US:faq:726c48bb583eca67",
      "section_key": "faq",
      "heading": "Is lower churn always better?",
      "text": "Is lower churn always better? Usually, but low churn without expansion may still limit NRR and growth.",
      "source_refs": [
        "concept:churn-rate:en-US",
        "core-gold-fallback:churn-rate"
      ],
      "content_hash": "726c48bb583eca67d8f80b175ea102120f2034e291336aad061c43515d459287"
    }
  ],
  "content_hash": "6224c5d8319b51e23565a35383c81a99317c1ec63b5f6399bfb74900cf4a9cc2",
  "hash_algorithm": "sha256",
  "rag": {
    "chunk_id_policy": "core:chunk:{canonical_slug}:{locale}:{section_key}:{sha256_16}",
    "content_hash_policy": "sha256_stable_json",
    "source_refs_precision": "source_object_ref_or_source_key_current_snapshot"
  },
  "quality": {
    "content_tier": "gold_fallback",
    "quality": "reviewed",
    "publication_status": "published_reviewed",
    "source_count": 1,
    "last_reviewed_at": "2026-06-27",
    "trust_policy_version": "core-trust-policy-v1-2026-06-22"
  },
  "limitations": {
    "policy_version": "core-trust-policy-v1-2026-06-22",
    "professional_advice_boundary": "reference_only_not_professional_advice",
    "text": "This page is reference information for research and learning. For accounting, legal, finance, health, security, or other individual decisions, confirm against primary sources or qualified professionals.",
    "items": [
      "Public pages support general understanding and practical context; they are not professional advice for individual cases.",
      "Fast-changing information such as regulations, accounting standards, prices, product specs, and legal requirements should be checked against primary sources before final decisions.",
      "Even when AI-assisted drafting or audit is used, publication relies on quality gates and human-readable evidence."
    ]
  }
}
