# Annual Recurring Revenue (ARR)

> YogoQ Core AI-readable term handoff. Preview, read-only, Reviewed/Verified only.

- Canonical URL: https://core.yogoq.com/ko-KR/core/annual-recurring-revenue
- Locale: ko-KR
- Content tier: gold_fallback
- Quality: reviewed
- Publication status: published_reviewed
- Schema version: core-reviewed-term-ai-handoff-v2
- Compatible with: core-reviewed-term-ai-handoff-v1
- Content hash: 35cf9eed4a6ae7f35fc958244027e97dfd5c7826b6a9824e187c3a49a3502cc0
- Trust policy: core-trust-policy-v1-2026-06-22

## Short Definition

ARR normalizes recurring subscription revenue into an annualized revenue run rate.

## 一言でいうと

ARR normalizes recurring subscription revenue into an annualized revenue run rate.

## 計算方法

- Basic formula | ARR = MRR x 12 | Annualize monthly recurring revenue to understand current recurring scale
- ARR Bridge | Opening ARR + New ARR + Expansion ARR - Contraction ARR - Churn ARR = Ending ARR | Decompose growth drivers
- Short-term contracts and usage-based revenue require a fixed company policy and should not inflate recurring revenue.

## 含めるもの / 含めないもの

- Include | Active subscription fees, annual contracts, annualized monthly contracts, recurring upsells | They represent the predictable revenue base
- Exclude | Setup fees, implementation services, one-off consulting, taxes, refunds, one-time overages, hardware revenue | They inflate recurring revenue with non-recurring items

## 意味

Annual Recurring Revenue represents the annualized revenue expected from active recurring contracts. It is not total revenue or cash collected; it isolates the predictable recurring base used for SaaS growth, investor reporting, hiring plans, and budget decisions.

## 役立つ場面

- Use it to explain the annual scale and growth of a SaaS or recurring-revenue business.
- Use it as an input for investor reporting, budgeting, hiring, and customer success capacity.

## 使い方のポイント

- Define contract scope, period, discounts, taxes, refunds, inactive accounts, and downgrades before comparing over time.
- Read ARR with MRR, Churn Rate, NRR, CAC, and LTV rather than in isolation.

## 変動要因 / ドライバー

- New ARR | Added by new customers | Read with CAC and sales productivity
- Expansion / Contraction ARR | Moves with expansion or downgrades from existing customers | Reflects PMF, pricing, and adoption
- Churn ARR | Lost through cancellations | Separate logo churn from revenue churn to find leakage

## 判断するときの注意点

- Including one-time revenue overstates business predictability.
- Improved cash collection from annual prepayment is not the same as ARR growth.

## よくある誤解 / 落とし穴

- ARR growth can look strong while high churn or contraction weakens the base.
- Definitions vary by company, so the calculation policy must travel with the number.

## 最小例

Example: if MRR is 10 million yen, basic ARR is 120 million yen. One-time setup fees and refunds are excluded.

## 似ている言葉との違い

- Revenue | Accounting revenue | ARR is an operating metric for annualized recurring revenue
- Cash Flow | Movement of cash | ARR is the scale of contracted recurring revenue

## 一緒に見る指標

- MRR | Tracks monthly movement | ARR shows annualized scale
- NRR / Churn Rate | Shows retention, expansion, and churn from existing customers | Judges ARR quality

## Aliases

- Annual Recurring Revenue (ARR) (display_name, ko-KR)
- ARR (abbreviation)
- Annual Recurring Revenue (english_name, en-US)
- ARR (english_name, en-US)
- 年次経常収益（ARR） (localized_title, ja-JP)
- Annual Recurring Revenue (ARR) (english_name, en-US)

## Relations

- Cash Flow: compare (https://core.yogoq.com/ko-KR/core/cash-flow)
- Monthly Recurring Revenue: related (https://core.yogoq.com/ko-KR/core/monthly-recurring-revenue)
- Goal: related (https://core.yogoq.com/ko-KR/core/goal)

## RAG Chunks

- core:chunk:annual-recurring-revenue:ko-KR:definition:6761349b90435f52
- core:chunk:annual-recurring-revenue:ko-KR:formula:ece545860e1c81b6
- core:chunk:annual-recurring-revenue:ko-KR:boundary:0359644dbd8f91ad
- core:chunk:annual-recurring-revenue:ko-KR:meaning:e97e9c1286b53950
- core:chunk:annual-recurring-revenue:ko-KR:usage:bb9899bff2677d46
- core:chunk:annual-recurring-revenue:ko-KR:usage:7dad0117e60c9093
- core:chunk:annual-recurring-revenue:ko-KR:drivers:e6b58a77dee77177
- core:chunk:annual-recurring-revenue:ko-KR:misunderstandings:ce1ccf5e07c01767
- core:chunk:annual-recurring-revenue:ko-KR:misunderstandings:6a896b58c921fcbc
- core:chunk:annual-recurring-revenue:ko-KR:examples:1e7bfa75deb6881a
- core:chunk:annual-recurring-revenue:ko-KR:comparisons:47aefd8511988c3f
- core:chunk:annual-recurring-revenue:ko-KR:related_metrics:7370b14f92008b4c
- core:chunk:annual-recurring-revenue:ko-KR:faq:1e66ae81821eeb71
- core:chunk:annual-recurring-revenue:ko-KR:faq:a5eda200486f9c08

## FAQ

### Is ARR the same as revenue?

No. ARR is an operating metric for annualized recurring revenue and may not match accounting revenue or cash collected.

### When should ARR be used?

Use it when explaining recurring scale, growth quality, and the basis for fixed-cost investment.

## Sources

- YogoQ Core business foundation editorial baseline

## Limitations

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