# Average Revenue Per User

> YogoQ Core AI-readable term handoff. Preview, read-only, Reviewed/Verified only.

- Canonical URL: https://core.yogoq.com/ko-KR/core/average-revenue-per-user
- Locale: ko-KR
- Content tier: gold_fallback
- Quality: reviewed
- Publication status: published_reviewed
- Schema version: core-reviewed-term-ai-handoff-v2
- Compatible with: core-reviewed-term-ai-handoff-v1
- Content hash: af0f6c539074fb1455b254d42915ea1275adcc66b281e36f915d6283e554f279
- Trust policy: core-trust-policy-v1-2026-06-22

## Short Definition

ARPU measures average revenue per user or customer.

## 一言でいうと

ARPU measures average revenue per user or customer.

## 計算方法

- Basic formula | ARPU = period revenue / average users | Measures revenue per user

## 含めるもの / 含めないもの

- Include | Period revenue and target user or customer count | They define unit revenue
- Exclude | Out-of-scope segments, undefined tax/refund treatment | They distort comparison

## 意味

ARPU tracks average revenue affected by pricing, usage, plan mix, and upsell. It can hide segment differences if read only as an average.

## 役立つ場面

- Use it when reviewing pricing, packaging, and LTV assumptions.

## 使い方のポイント

- Split by plan, region, and customer size rather than only using the overall average.

## 変動要因 / ドライバー

- Price / plan mix | Moves with higher-value plan share
- Usage / upsell | Rises with usage-based revenue and expansion

## 判断するときの注意点

- Fix whether the denominator is users or customers.

## よくある誤解 / 落とし穴

- A few large customers can raise the average, so check median and distribution.

## 最小例

Example: 10 million yen monthly revenue and 10,000 average users gives ARPU of 1,000 yen.

## 似ている言葉との違い

- LTV | Value across the relationship | ARPU is period average revenue

## Aliases

- Average Revenue Per User (display_name, ko-KR)
- ARPU (abbreviation)
- ARPU (english_name, en-US)
- ARPU (localized_title, ja-JP)
- Average Revenue Per User (english_name, en-US)

## Relations

- Customer Lifetime Value: related (https://core.yogoq.com/ko-KR/core/customer-lifetime-value)
- Monthly Recurring Revenue: related (https://core.yogoq.com/ko-KR/core/monthly-recurring-revenue)

## RAG Chunks

- core:chunk:average-revenue-per-user:ko-KR:definition:291c6a16d6b45bc6
- core:chunk:average-revenue-per-user:ko-KR:formula:6821aa7e97edf81c
- core:chunk:average-revenue-per-user:ko-KR:boundary:c7b13e9927eb902b
- core:chunk:average-revenue-per-user:ko-KR:meaning:872ccfba7276022d
- core:chunk:average-revenue-per-user:ko-KR:usage:f4eb6aa3e54f8f2f
- core:chunk:average-revenue-per-user:ko-KR:usage:7a56dc2de9eda2c2
- core:chunk:average-revenue-per-user:ko-KR:drivers:f971e73931bcfb09
- core:chunk:average-revenue-per-user:ko-KR:misunderstandings:ff02f77c639fdc02
- core:chunk:average-revenue-per-user:ko-KR:misunderstandings:0ca67185cb3f4910
- core:chunk:average-revenue-per-user:ko-KR:examples:d7229b5bf1e0193a
- core:chunk:average-revenue-per-user:ko-KR:comparisons:3ad107fd19187c78
- core:chunk:average-revenue-per-user:ko-KR:faq:f9ec451456271b58

## FAQ

### Is ARPU different from ARPA?

ARPU usually uses users; ARPA usually uses accounts.

## Sources

- YogoQ Core business foundation editorial baseline

## Limitations

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