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The page should be used as decision support: it names the evidence, trade-offs, owners, and review points needed to avoid treating every lost customer as equally important.", "items": [] }, { "key": "usage", "title": "役立つ場面", "text": "Churn Management changes decisions by making activation, value realization, product gaps, support failures, price fit, and customer health signals explicit before teams commit budget, roadmap, sales, or customer resources. It clarifies between managing churn causes and hiding churn with short-term concessions, so teams can decide what is in scope, what is deferred, and what evidence is still missing. 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