{
  "schema_version": "core-reviewed-term-ai-handoff-v2",
  "version": "core-reviewed-term-ai-handoff-v2",
  "compat": {
    "backward_compatible_schema_versions": [
      "core-reviewed-term-ai-handoff-v1"
    ],
    "v1_fields_preserved": true
  },
  "contract_status": "preview",
  "distribution": "per_term_read_only_ai_handoff",
  "no_write_operations": true,
  "content_tier": "gold_fallback",
  "canonical": {
    "url": "https://core.yogoq.com/ko-KR/core/churn-rate",
    "slug": "churn-rate",
    "locale": "ko-KR"
  },
  "summary": {
    "schema_version": "core-reviewed-term-summary-v1",
    "term_id": "core-gold-fallback-churn-rate",
    "canonical_slug": "churn-rate",
    "canonical_url": "https://core.yogoq.com/ko-KR/core/churn-rate",
    "locale": "ko-KR",
    "display_name": "Churn Rate",
    "english_name": null,
    "abbreviation": null,
    "short_definition": "Churn rate shows how much customer or revenue base is lost during a period.",
    "content_tier": "gold_fallback",
    "quality": "reviewed",
    "publication_status": "published_reviewed",
    "version": "core-reviewed-term-summary-v1",
    "last_reviewed_at": "2026-06-27",
    "sources_count": 1,
    "limitations_key": "core-trust-policy-v1-2026-06-22"
  },
  "aliases": [
    {
      "text": "Churn Rate",
      "type": "display_name",
      "locale": "ko-KR"
    },
    {
      "text": "Churn Rate",
      "type": "localized_title",
      "locale": "ja-JP"
    },
    {
      "text": "Churn Rate",
      "type": "english_name",
      "locale": "en-US"
    }
  ],
  "content": {
    "definition": {
      "key": "definition",
      "title": "一言でいうと",
      "text": "Churn rate shows how much customer or revenue base is lost during a period.",
      "items": []
    },
    "formula": {
      "key": "formula",
      "title": "計算方法",
      "text": null,
      "items": [
        "Basic formula | Churn Rate = customers churned during period / starting customers | Measures customer loss"
      ]
    },
    "boundary": {
      "key": "boundary",
      "title": "含めるもの / 含めないもの",
      "text": null,
      "items": [
        "Include | Cancellations, expirations, failed renewals, period losses | They show base leakage",
        "Exclude | New customers, ambiguously inactive accounts | They distort churn"
      ]
    },
    "usage": [
      {
        "key": "meaning",
        "title": "意味",
        "text": "Churn rate should separate logo churn from revenue churn. It is a key input for growth, NRR, and LTV.",
        "items": []
      },
      {
        "key": "usage",
        "title": "役立つ場面",
        "text": null,
        "items": [
          "Use it to see whether acquisition is masking leakage in the customer base."
        ]
      },
      {
        "key": "usage",
        "title": "使い方のポイント",
        "text": null,
        "items": [
          "Track logo churn, revenue churn, and cohort churn separately."
        ]
      },
      {
        "key": "drivers",
        "title": "変動要因 / ドライバー",
        "text": null,
        "items": [
          "Onboarding / adoption | Weak early value raises churn",
          "Pricing, expectations, fit | Poor-fit customers churn more easily"
        ]
      }
    ],
    "misunderstandings": [
      {
        "key": "misunderstandings",
        "title": "判断するときの注意点",
        "text": null,
        "items": [
          "Mixing monthly and annual churn misstates LTV and growth."
        ]
      },
      {
        "key": "misunderstandings",
        "title": "よくある誤解 / 落とし穴",
        "text": null,
        "items": [
          "Mixing logo and revenue churn hides the cause."
        ]
      }
    ],
    "examples": [
      {
        "key": "examples",
        "title": "最小例",
        "text": "Example: if 5 of 100 starting customers churn, customer churn for the period is 5%.",
        "items": []
      }
    ],
    "comparisons": [
      {
        "key": "comparisons",
        "title": "似ている言葉との違い",
        "text": null,
        "items": [
          "NRR | Existing revenue retention including expansion | Churn rate focuses on loss"
        ]
      }
    ],
    "faq": [
      {
        "question": "Is lower churn always better?",
        "answer": "Usually, but low churn without expansion may still limit NRR and growth."
      }
    ]
  },
  "source_refs": [
    "concept:churn-rate:ko-KR",
    "core-gold-fallback:churn-rate"
  ],
  "sources": {
    "source_refs": [
      "concept:churn-rate:ko-KR",
      "core-gold-fallback:churn-rate"
    ],
    "visible_sources": [
      {
        "label": "YogoQ Core business foundation editorial baseline",
        "url": null,
        "kind": "editorial"
      }
    ]
  },
  "related_terms": [
    {
      "topic_id": "core-gold-fallback-net-revenue-retention",
      "canonical_slug": "net-revenue-retention",
      "canonical_url": "https://core.yogoq.com/ko-KR/core/net-revenue-retention",
      "title": "Net Revenue Retention",
      "relation_type": "confusable_with"
    },
    {
      "topic_id": "core-gold-fallback-customer-lifetime-value",
      "canonical_slug": "customer-lifetime-value",
      "canonical_url": "https://core.yogoq.com/ko-KR/core/customer-lifetime-value",
      "title": "Customer Lifetime Value",
      "relation_type": "used_together"
    },
    {
      "topic_id": "core-gold-fallback-monthly-recurring-revenue",
      "canonical_slug": "monthly-recurring-revenue",
      "canonical_url": "https://core.yogoq.com/ko-KR/core/monthly-recurring-revenue",
      "title": "Monthly Recurring Revenue",
      "relation_type": "used_together"
    }
  ],
  "relations": [
    {
      "term_id": "core-gold-fallback-net-revenue-retention",
      "canonical_slug": "net-revenue-retention",
      "canonical_url": "https://core.yogoq.com/ko-KR/core/net-revenue-retention",
      "display_name": "Net Revenue Retention",
      "relation_type": "compare",
      "source_relation_type": "confusable_with"
    },
    {
      "term_id": "core-gold-fallback-customer-lifetime-value",
      "canonical_slug": "customer-lifetime-value",
      "canonical_url": "https://core.yogoq.com/ko-KR/core/customer-lifetime-value",
      "display_name": "Customer Lifetime Value",
      "relation_type": "related",
      "source_relation_type": "used_together"
    },
    {
      "term_id": "core-gold-fallback-monthly-recurring-revenue",
      "canonical_slug": "monthly-recurring-revenue",
      "canonical_url": "https://core.yogoq.com/ko-KR/core/monthly-recurring-revenue",
      "display_name": "Monthly Recurring Revenue",
      "relation_type": "related",
      "source_relation_type": "used_together"
    }
  ],
  "chunk_ids": [
    "core:chunk:churn-rate:ko-KR:definition:2d93a54c0d49e208",
    "core:chunk:churn-rate:ko-KR:formula:5abae846b05748a1",
    "core:chunk:churn-rate:ko-KR:boundary:5d9bfc603a16f6b5",
    "core:chunk:churn-rate:ko-KR:meaning:b51b03885b8b809b",
    "core:chunk:churn-rate:ko-KR:usage:dbe6abdf7eadc234",
    "core:chunk:churn-rate:ko-KR:usage:9813ab9925b5bd42",
    "core:chunk:churn-rate:ko-KR:drivers:6402313a5b9c6795",
    "core:chunk:churn-rate:ko-KR:misunderstandings:134e046b5455cd28",
    "core:chunk:churn-rate:ko-KR:misunderstandings:5293b67df658c172",
    "core:chunk:churn-rate:ko-KR:examples:d22562b219671200",
    "core:chunk:churn-rate:ko-KR:comparisons:6c197ec7c1e3d1cf",
    "core:chunk:churn-rate:ko-KR:faq:ecc759e67ed21027"
  ],
  "chunks": [
    {
      "chunk_id": "core:chunk:churn-rate:ko-KR:definition:2d93a54c0d49e208",
      "section_key": "definition",
      "heading": "一言でいうと",
      "text": "Churn rate shows how much customer or revenue base is lost during a period.",
      "source_refs": [
        "concept:churn-rate:ko-KR",
        "core-gold-fallback:churn-rate"
      ],
      "content_hash": "2d93a54c0d49e208872d05c41eacab2c7798bdf239abef1bcd56c070f9b7ab38"
    },
    {
      "chunk_id": "core:chunk:churn-rate:ko-KR:formula:5abae846b05748a1",
      "section_key": "formula",
      "heading": "計算方法",
      "text": "Basic formula | Churn Rate = customers churned during period / starting customers | Measures customer loss",
      "source_refs": [
        "concept:churn-rate:ko-KR",
        "core-gold-fallback:churn-rate"
      ],
      "content_hash": "5abae846b05748a1f71b659beee73b00a08e9003e3b51fba6f9722b6a4dbba27"
    },
    {
      "chunk_id": "core:chunk:churn-rate:ko-KR:boundary:5d9bfc603a16f6b5",
      "section_key": "boundary",
      "heading": "含めるもの / 含めないもの",
      "text": "Include | Cancellations, expirations, failed renewals, period losses | They show base leakage Exclude | New customers, ambiguously inactive accounts | They distort churn",
      "source_refs": [
        "concept:churn-rate:ko-KR",
        "core-gold-fallback:churn-rate"
      ],
      "content_hash": "5d9bfc603a16f6b5b2bb774b754281e4e7d211c8da4ceb008ba1544bdea9b1ca"
    },
    {
      "chunk_id": "core:chunk:churn-rate:ko-KR:meaning:b51b03885b8b809b",
      "section_key": "meaning",
      "heading": "意味",
      "text": "Churn rate should separate logo churn from revenue churn. It is a key input for growth, NRR, and LTV.",
      "source_refs": [
        "concept:churn-rate:ko-KR",
        "core-gold-fallback:churn-rate"
      ],
      "content_hash": "b51b03885b8b809b6bfbef4795dbae6cc45689f7a2baa8ce4405d7a6ffb1e97d"
    },
    {
      "chunk_id": "core:chunk:churn-rate:ko-KR:usage:dbe6abdf7eadc234",
      "section_key": "usage",
      "heading": "役立つ場面",
      "text": "Use it to see whether acquisition is masking leakage in the customer base.",
      "source_refs": [
        "concept:churn-rate:ko-KR",
        "core-gold-fallback:churn-rate"
      ],
      "content_hash": "dbe6abdf7eadc234af179e9c48f3f8a64c52e4f98625a137521aef5407902bc2"
    },
    {
      "chunk_id": "core:chunk:churn-rate:ko-KR:usage:9813ab9925b5bd42",
      "section_key": "usage",
      "heading": "使い方のポイント",
      "text": "Track logo churn, revenue churn, and cohort churn separately.",
      "source_refs": [
        "concept:churn-rate:ko-KR",
        "core-gold-fallback:churn-rate"
      ],
      "content_hash": "9813ab9925b5bd42ad3a59be1951b94cecc70b629820994755edaf6654d8377e"
    },
    {
      "chunk_id": "core:chunk:churn-rate:ko-KR:drivers:6402313a5b9c6795",
      "section_key": "drivers",
      "heading": "変動要因 / ドライバー",
      "text": "Onboarding / adoption | Weak early value raises churn Pricing, expectations, fit | Poor-fit customers churn more easily",
      "source_refs": [
        "concept:churn-rate:ko-KR",
        "core-gold-fallback:churn-rate"
      ],
      "content_hash": "6402313a5b9c67955b00638e9ec055c4fdcf436a0ce0a30725d7eda14ee539bc"
    },
    {
      "chunk_id": "core:chunk:churn-rate:ko-KR:misunderstandings:134e046b5455cd28",
      "section_key": "misunderstandings",
      "heading": "判断するときの注意点",
      "text": "Mixing monthly and annual churn misstates LTV and growth.",
      "source_refs": [
        "concept:churn-rate:ko-KR",
        "core-gold-fallback:churn-rate"
      ],
      "content_hash": "134e046b5455cd28eca7243279e2894d2527b303fc75e7f216575d0a7e1d9b16"
    },
    {
      "chunk_id": "core:chunk:churn-rate:ko-KR:misunderstandings:5293b67df658c172",
      "section_key": "misunderstandings",
      "heading": "よくある誤解 / 落とし穴",
      "text": "Mixing logo and revenue churn hides the cause.",
      "source_refs": [
        "concept:churn-rate:ko-KR",
        "core-gold-fallback:churn-rate"
      ],
      "content_hash": "5293b67df658c172cc0388818e236655f835a064e47cb07aebfcb100a0d8e09a"
    },
    {
      "chunk_id": "core:chunk:churn-rate:ko-KR:examples:d22562b219671200",
      "section_key": "examples",
      "heading": "最小例",
      "text": "Example: if 5 of 100 starting customers churn, customer churn for the period is 5%.",
      "source_refs": [
        "concept:churn-rate:ko-KR",
        "core-gold-fallback:churn-rate"
      ],
      "content_hash": "d22562b2196712003c79b6cfe635d05598c3140f340a154fe1b91664e9660dc9"
    },
    {
      "chunk_id": "core:chunk:churn-rate:ko-KR:comparisons:6c197ec7c1e3d1cf",
      "section_key": "comparisons",
      "heading": "似ている言葉との違い",
      "text": "NRR | Existing revenue retention including expansion | Churn rate focuses on loss",
      "source_refs": [
        "concept:churn-rate:ko-KR",
        "core-gold-fallback:churn-rate"
      ],
      "content_hash": "6c197ec7c1e3d1cfb1173bf228bb5e19fde39c37d8dc8c92bf1dd38319d27097"
    },
    {
      "chunk_id": "core:chunk:churn-rate:ko-KR:faq:ecc759e67ed21027",
      "section_key": "faq",
      "heading": "Is lower churn always better?",
      "text": "Is lower churn always better? Usually, but low churn without expansion may still limit NRR and growth.",
      "source_refs": [
        "concept:churn-rate:ko-KR",
        "core-gold-fallback:churn-rate"
      ],
      "content_hash": "ecc759e67ed210279676dfc6f261ea5578e58fb9903fe1eb5a6bd6878541af18"
    }
  ],
  "content_hash": "a3705a911a2b72555e4dc887b96bce11f15623fd74519ed2d18e3285c13e98ac",
  "hash_algorithm": "sha256",
  "rag": {
    "chunk_id_policy": "core:chunk:{canonical_slug}:{locale}:{section_key}:{sha256_16}",
    "content_hash_policy": "sha256_stable_json",
    "source_refs_precision": "source_object_ref_or_source_key_current_snapshot"
  },
  "quality": {
    "content_tier": "gold_fallback",
    "quality": "reviewed",
    "publication_status": "published_reviewed",
    "source_count": 1,
    "last_reviewed_at": "2026-06-27",
    "trust_policy_version": "core-trust-policy-v1-2026-06-22"
  },
  "limitations": {
    "policy_version": "core-trust-policy-v1-2026-06-22",
    "professional_advice_boundary": "reference_only_not_professional_advice",
    "text": "이 페이지는 조사와 학습을 위한 참조 정보입니다. 회계, 법무, 금융, 의료, 보안 등 개별 판단은 1차 출처나 전문가 확인을 우선하세요.",
    "items": [
      "공개 페이지는 일반 이해와 실무 맥락을 돕는 자료이며, 개별 사안의 전문 조언이 아닙니다.",
      "제도, 가격, 규제, 회계 기준, 제품 사양처럼 빠르게 변하는 정보는 최종 판단 전에 1차 출처를 확인해야 합니다.",
      "AI 지원 제작·감사 흐름을 사용하더라도 공개 여부는 품질 게이트와 사람이 읽을 수 있는 증거에 기반해 다룹니다."
    ]
  }
}
