# Churn Rate

> YogoQ Core AI-readable term handoff. Preview, read-only, Reviewed/Verified only.

- Canonical URL: https://core.yogoq.com/ko-KR/core/churn-rate
- Locale: ko-KR
- Content tier: gold_fallback
- Quality: reviewed
- Publication status: published_reviewed
- Schema version: core-reviewed-term-ai-handoff-v2
- Compatible with: core-reviewed-term-ai-handoff-v1
- Content hash: a3705a911a2b72555e4dc887b96bce11f15623fd74519ed2d18e3285c13e98ac
- Trust policy: core-trust-policy-v1-2026-06-22

## Short Definition

Churn rate shows how much customer or revenue base is lost during a period.

## 一言でいうと

Churn rate shows how much customer or revenue base is lost during a period.

## 計算方法

- Basic formula | Churn Rate = customers churned during period / starting customers | Measures customer loss

## 含めるもの / 含めないもの

- Include | Cancellations, expirations, failed renewals, period losses | They show base leakage
- Exclude | New customers, ambiguously inactive accounts | They distort churn

## 意味

Churn rate should separate logo churn from revenue churn. It is a key input for growth, NRR, and LTV.

## 役立つ場面

- Use it to see whether acquisition is masking leakage in the customer base.

## 使い方のポイント

- Track logo churn, revenue churn, and cohort churn separately.

## 変動要因 / ドライバー

- Onboarding / adoption | Weak early value raises churn
- Pricing, expectations, fit | Poor-fit customers churn more easily

## 判断するときの注意点

- Mixing monthly and annual churn misstates LTV and growth.

## よくある誤解 / 落とし穴

- Mixing logo and revenue churn hides the cause.

## 最小例

Example: if 5 of 100 starting customers churn, customer churn for the period is 5%.

## 似ている言葉との違い

- NRR | Existing revenue retention including expansion | Churn rate focuses on loss

## Aliases

- Churn Rate (display_name, ko-KR)
- Churn Rate (localized_title, ja-JP)
- Churn Rate (english_name, en-US)

## Relations

- Net Revenue Retention: compare (https://core.yogoq.com/ko-KR/core/net-revenue-retention)
- Customer Lifetime Value: related (https://core.yogoq.com/ko-KR/core/customer-lifetime-value)
- Monthly Recurring Revenue: related (https://core.yogoq.com/ko-KR/core/monthly-recurring-revenue)

## RAG Chunks

- core:chunk:churn-rate:ko-KR:definition:2d93a54c0d49e208
- core:chunk:churn-rate:ko-KR:formula:5abae846b05748a1
- core:chunk:churn-rate:ko-KR:boundary:5d9bfc603a16f6b5
- core:chunk:churn-rate:ko-KR:meaning:b51b03885b8b809b
- core:chunk:churn-rate:ko-KR:usage:dbe6abdf7eadc234
- core:chunk:churn-rate:ko-KR:usage:9813ab9925b5bd42
- core:chunk:churn-rate:ko-KR:drivers:6402313a5b9c6795
- core:chunk:churn-rate:ko-KR:misunderstandings:134e046b5455cd28
- core:chunk:churn-rate:ko-KR:misunderstandings:5293b67df658c172
- core:chunk:churn-rate:ko-KR:examples:d22562b219671200
- core:chunk:churn-rate:ko-KR:comparisons:6c197ec7c1e3d1cf
- core:chunk:churn-rate:ko-KR:faq:ecc759e67ed21027

## FAQ

### Is lower churn always better?

Usually, but low churn without expansion may still limit NRR and growth.

## Sources

- YogoQ Core business foundation editorial baseline

## Limitations

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