# Net Revenue Retention

> YogoQ Core AI-readable term handoff. Preview, read-only, Reviewed/Verified only.

- Canonical URL: https://core.yogoq.com/ko-KR/core/net-revenue-retention
- Locale: ko-KR
- Content tier: gold_fallback
- Quality: reviewed
- Publication status: published_reviewed
- Schema version: core-reviewed-term-ai-handoff-v2
- Compatible with: core-reviewed-term-ai-handoff-v1
- Content hash: f6e304767c3629cbef3aafb4830cd49dfd84b36fcfb4b0c13b074515b2a7a9dc
- Trust policy: core-trust-policy-v1-2026-06-22

## Short Definition

NRR shows how much revenue remains from existing customers after churn, contraction, and expansion.

## 一言でいうと

NRR shows how much revenue remains from existing customers after churn, contraction, and expansion.

## 計算方法

- Basic formula | NRR = (starting existing MRR + expansion - contraction - churn) / starting existing MRR | Measures net existing-customer retention

## 含めるもの / 含めないもの

- Include | Starting customers, expansion, contraction, churn | They measure net existing-customer change
- Exclude | New customer revenue | It separates retention from acquisition

## 意味

NRR measures revenue retention within the existing customer base including expansion. Above 100% means expansion outweighs churn and contraction.

## 役立つ場面

- Use it to judge existing-customer strength, PMF, and customer success investment.

## 使い方のポイント

- Exclude new customers and track the same cohort's MRR over the period.

## 変動要因 / ドライバー

- Expansion | Upsell and cross-sell | Drives NRR above 100%
- Churn / Contraction | Cancellation and downgrade | Shows leakage

## 判断するときの注意点

- High NRR does not explain total growth if acquisition or market expansion is weak.

## よくある誤解 / 落とし穴

- Mixing in new revenue overstates existing-customer retention.

## 最小例

Example: starting MRR 10m, expansion 1.5m, contraction 0.5m, churn 1m gives 100% NRR.

## 似ている言葉との違い

- GRR | Retention without expansion | NRR includes expansion

## Aliases

- Net Revenue Retention (display_name, ko-KR)
- NRR (abbreviation)
- NRR (english_name, en-US)
- NRR (localized_title, ja-JP)
- Net Revenue Retention (english_name, en-US)

## Relations

- Monthly Recurring Revenue: related (https://core.yogoq.com/ko-KR/core/monthly-recurring-revenue)
- Churn Rate: compare (https://core.yogoq.com/ko-KR/core/churn-rate)
- Annual Recurring Revenue (ARR): related (https://core.yogoq.com/ko-KR/core/annual-recurring-revenue)

## RAG Chunks

- core:chunk:net-revenue-retention:ko-KR:definition:71a9a2f498441cac
- core:chunk:net-revenue-retention:ko-KR:formula:ebf5cb6a52bb1430
- core:chunk:net-revenue-retention:ko-KR:boundary:c7afd5d79ec74bdb
- core:chunk:net-revenue-retention:ko-KR:meaning:47a9d4426e869787
- core:chunk:net-revenue-retention:ko-KR:usage:42dd2c0433b68ebb
- core:chunk:net-revenue-retention:ko-KR:usage:fd609525293d9006
- core:chunk:net-revenue-retention:ko-KR:drivers:bab9000864b80a2e
- core:chunk:net-revenue-retention:ko-KR:misunderstandings:563b9a27d0d48297
- core:chunk:net-revenue-retention:ko-KR:misunderstandings:b1bbf3b9a4c56952
- core:chunk:net-revenue-retention:ko-KR:examples:e1db1271a8fb99fb
- core:chunk:net-revenue-retention:ko-KR:comparisons:1e25ab122db09ed0
- core:chunk:net-revenue-retention:ko-KR:faq:04843b424f4c4c30

## FAQ

### Is NRR above 100% good?

Usually yes, but check whether it depends on a few large accounts.

## Sources

- YogoQ Core business foundation editorial baseline

## Limitations

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