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The page should be used as decision support: it names the evidence, trade-offs, owners, and review points needed to avoid claiming uniqueness that customers do not value or competitors can copy easily.", "items": [] }, { "key": "usage", "title": "役立つ場面", "text": "Unique Selling Proposition (USP) changes decisions by making distinctiveness, customer relevance, credibility, and competitor substitutability explicit before teams commit budget, roadmap, sales, or customer resources. It clarifies between a defensible selling claim and generic differentiation language, so teams can decide what is in scope, what is deferred, and what evidence is still missing. 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